Fitflops?

Weird product of the day:

FitFlops; the muscle-toning flip flop.

Apparently they work by not being as stable as regular shoes (due to "micro-wobbleboards"), therefore demanding more muscles to support you. This sounds like it might be true, but I am highly skeptical of the "miraculous" results FitFlops are having on customers. Double-blind trials, anyone?

Anyway, at approx. $50, these flip flops ain't cheap. They also ain't cute. But we'll see how the latest fitness gimmick sells.